Youth clothing retailer Pacsun revealed in a press release that it will start accepting Bitcoin and certain other cryptocurrencies using the payment provider Bitpay.
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Brie Olson, president of Pacsun, said digital sales have doubled in the past year and they would like to pave the way for the fashion industry and be the first to offer this alternative payment method.
“With the doubling of digital sales since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers,” said Olson. through BitPay, and we expect many more businesses to follow suit given the ease it brings to the payment process. “
Pacsun co-CEO Michael Relich said that since the store’s primary audience is tech-driven Gen Z, it’s important to address their growing interest in cryptocurrency.
“Gen Z audiences, our primary consumers, are very tech-savvy, and we put a lot of our effort into social media and e-commerce to align with their lifestyles and resonate with them on a more level. staff, ”Relich said. “Seeing their growing desire for cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, in order to build their confidence in us as one of their go-to retailers who really listen. “
With Bitpay, Pacsun will be able to accept a wide variety of cryptocurrencies outside of Bitcoin, including Bitcoin Cash, Ethereum, Dogecoin, Litecoin, and a number of stablecoins. Along with Bitpay, crypto payments at Pacsun will also be compatible with most major wallets like Exodus, Metamask, Electrum, Ledger, and popular exchange accounts.